Whats Our Story?
We are fans of cool businesses, we are inspired by entrepreneurs and we think you are too. We also think that, given a quality US produced product or service, that most of us would chose the US product. We think that every business has a story and that those stories can inspire us. So we put all that together – a passion of business, storytelling and a deep commitment to help American business and we came up with The American Brand Project.
The American Brand Project generates awareness of great American Brands (by highlighting them and telling their stories), engage the public (through our content) and facilitate engagement with our brands (through our offers). We hope that by bringing consumers and brands together we can generate sales and help these Brands grow. Driving growth of great American Brands is the only way to generate real job growth and that is our ultimate goal.
Let's make our own stimulus.
So, why a Buffalo?
It doesn't get a lot more iconically American than the Buffalo. We think the Buffalo is a great metaphor for American business. It was driven nearly to extinction by exploitation but through careful attention has come back and begun to thrive again.
We want to help American Brands do the same.
What's a “buffalo rating?”
The modern economy is a global one and so we fully realize that's its almost impossible to have 100% of production be domestic or to have 100% of a products component pieces originate from domestic sources. However, many brands are doing their best to produce and source in the United States. So, we have created the bellow rating system to help consumers evaluate the “Americanness” of the Brands we feature.
Disclosure: Keep in mind that we are not investigative reporters, we do our best, but the ultimate accuracy of this is based on what we are told. If you find out that we are wrong, tell us and we will make a change (believe that).
The rating system is based on a total of 100 points split into 25 points each for the following categories:
% US owned
% Net revenue that stays in the US
% US materials/components
% US legal labor
A really stand out brand has to have a total score of at least 51pts to qualify for one-buffalo. The actual buffalo values are below.
51 - 60 1 Buffalo
61 – 70 2 Buffalos
71 – 80 3 Buffalos
81 – 90 4 Buffalos
91+ 5 Buffalos